Auckland Zoo
Tiger Time Campaign – A brand experience for conservation
The challenge
Auckland Zoo needed to raise significant funds to support the development of its tiger habitat while also creating public awareness and engagement around conservation.
The goal was to design a campaign that would capture public imagination while securing meaningful sponsorship support.
The idea
We created Tiger Time - a campaign designed to bring people closer to the story of tiger conservation while generating excitement and support for the project.
The campaign combined sponsorship activation, storytelling and public engagement to create a powerful experience for visitors and supporters.
Our role
Securing over $100K in sponsorship to support the campaign
Coordinating partners, suppliers and campaign elements
Managing campaign logistics and delivery
Supporting the storytelling and engagement experience
The outcome
The campaign exceeded fundraising expectations, raising $115K beyond the original target while increasing public engagement with the conservation story.
Brand storytelling
Purpose-driven campaigns
Sponsorship partnerships
Delivering experiences that
create emotional connection
